Leading health clinic’s new site focused on helping patients quickly and easily find the information and services they need.
Markham, Ontario (February 02, 2017): Active Health Centre (AHC), a leading health clinic in Markham, Ontario, is pleased to announce the launch of their new website at activehealthcentre.com.
Designed on the WordPress platform, the site uses responsive design technology so that its display is optimized for the device; smartphone, tablet or desktop computer, from which it is viewed. Improving the overall ‘UX’, or user experience, was a driving factor behind the overall development of the site.
“Like almost every other business, more of our new customers find us on the web than any other way,” says Active Health Centre’s Clinic Director, Dr. Mike Poschar, “but it’s not until this new site that we’ve really paid attention to the needs and wants of the people who come to us through the internet.”
AHC enlisted the help of top digital marketing agency, nvision, to bring the site to life. Simplicity, one of the overriding guidelines nvision used in designing the site, is apparent throughout. Visitors to the Homepage are given clear, plain-language options to learn more about AHC’s services, book an appointment and/or get directions.
“Not everyone who arrives at a website is doing so for the first time.” says George Arabian, President of nvision. “So just saying ‘welcome’ doesn’t work for someone who’s around the corner on a smartphone and just wants to know if the clinic’s is still open. We designed the site to quickly give information to everyone regardless of why they visited.”
In addition to appealing to different visitors who arrive for different reasons, the new AHC site includes a “Doctor’s Library”, a storehouse of articles covering medical and treatment information on a variety of conditions. The library, combined with a regularly updated blog, makes the site a rich online resource of reliable information for visitors.
The WordPress platform is the industry-standard for content management, which makes it easy for even the medical professionals at AHC to update the content of the site so that if offers the latest information in a field where new treatments and techniques are always being discovered and/or improved. The site uses other leading web technologies, including HTML5, CSS3 and jQuery to keep everything running smoothly.
“We’re really proud that the new site is as much a source of reliable information as it is anything else,” says Dr. Poschar. “Over the years , we’ve compiled a lot of good, well-researched information that’s always being updated. The people at nvision helped make that info more accessible and they wrapped it all in a great looking package that helps our visitors find what they need.”
About Active Health Centre
After opening its doors in 1978as DeFinney Chiropractic, Active Health Centre is today one of the largest health clinics in Markham, Ontario. The clinic offers chiropractic treatments, massage therapy, acupuncture treatments, physiotherapy, a core stability program, active release technique (ART) treatments, naturopathic medicine and is a Konkussion Certified Clinic for concussion treatment and management.
For more information, please contact:
Dr. Mike Poschar
Clinic Director and Owner, Active Health Centre
About nvision: An award-winning digital marketing agency, nvision works with businesses of all sizes and types, from multinational corporations to local start-ups, to help them take advantage of web marketing opportunities. Offering a full-range of services, from web design to search marketing and social media marketing, nvision prides itself on developing innovative, non-traditional approaches so that its customers enjoy exceptional results.
For more information, please contact: